Last Product Purchased Essay

Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase? The last product I purchased was my new car. It is a 2012 Chevrolet Malibu. The customer for this product would be a young adult to middle aged adult. The customer for this car wants a car that is smaller in size but one that also has plenty of room for at least 4 people. The closest brand to this car would be, in my opinion, the Pontiac G8. When I purchased my Malibu I went to test drive the G8. It was a 2011 and had only a few miles on it. It was traded in for a different car because the car was too small for the current owner. I loved the G8 and it was everything I wanted. It was only a couple thousand dollars less than the Malibu and the Malibu was brand new with only 20 miles on it. My husband is the one who really liked the Malibu and talked me into test driving it. Needless to say that is the car I choose. I chose this particular car because with the FREE extended warranty and the rebates on this car it turned out to be a cheaper car than the G8 but also a better car. Honestly the marketing on this car did not influence my opinion at all. I never thought about this specific car until at the dealership that day. When I purchased this car Chevrolet has awesome rebates and interest on their new vehicles. After my purchase I stared seeing, or paying attention, to the commercials on this car and I am positive I made the right decision. If I would have paid attention to the commercials on this car it would have been the car I chose anyway.

Nutrition Company Business Plan Essay

Executive summary: Bharat Food Science Nutritionals is a company which is in the market for 30 years and has been providing the highest quality formulations in Nutritional Supplement Industry for both human and animal needs. Main objective is to provide Humans with required nutritional supplements and make them healthier and more productive. It is known that low socio-economics groups just eat enough to survive. Our objective is to include these people to improve their health and make them fit. Our Mission is Nutritious Nation. Our company is committed to providing nutrition to promote maximum fitness and overall better health Our Vision includes in next 10 years is to provide a Healthy India. Helping as many people as we can. â€Å"There should be no selling of a girl due to lack of food.† Our products are so reliable which has lead us to good profits. Now we are developing new strategies to include low socio-economic people. Company summary: Bharat Food Science Nutritionals, for over 30 years our company has provided the highest quality formulations in the Nutritional Supplement Industry for both human and animal needs. We do research, develop, manufacture and distribute a variety of dietary supplements, protein bars, soups, meals, fiber drinks and fortified beverages. Our company has a base of products for the Vitamin/Nutrition, and Pharmaceutical industries. The diverse product line contains many â€Å"value-added† granulations and custom formulations. Baby foods formulated to supplement your baby’s diet. Our patented, GRAS-designated ingredients are designed for the nutritional supplement, functional food and beverage, cosmetic and animal nutrition market. Our employees are dedicated to an unmatched commitment of quality and service for every product we produce. High level of supervision goes into the production process. Our products provide the most effective dietary supplements to promote maximum fitness and overall better health. WHO recognizes that poverty, social inequality and the lack of education are the root causes of malnutrition and stresses that improvements in human welfare, including nutritional well-being, must be at the center of social and economic development efforts. To help low socio economic groups, we have determined to work together to eliminate hunger and all forms of malnutrition. Main objectives include * Famine and famine-related deaths; * Starvation and nutritional deficiency diseases in communities affected by natural and man-made disasters; * Iodine and vitamin A deficiencies; * Water supply for irrigation. We also pledged to reduce substantially: * Starvation and widespread chronic hunger; * Under nutrition, especially among children, women and the aged; * Other important micronutrient deficiencies, including iron; * Diet-related communicable and non-communicable diseases; * Social and other impediments to optimal breast-feeding; * Inadequate sanitation and poor hygiene, including unsafe drinking water. We took a large portion of our profit to start these programs. Selected volunteers will educate the people about the importance of nutrition and proper food intake. Pregnant ladies are supervised and informed about their special nutrition requirements; we provide free samples of iron, iodine and vitamins for this category of females. Explaining the importance of breast feeding will encourage the children feeding on breast milk to be immune to diseases in a natural way. Saving the rain water is very much important for irrigation. Amartyasen , a well-known Economist who needs no introduction says that â€Å"There is enough food available for everyone but the ability to buy food is lacking† Hence we also want to create opportunities to raise their income. As most of the rural people are based on agriculture, we focus on development of agriculture as well. Teaching villagers the techniques to save rain water and usage of optimal ground water will help them in agricultural purposes. Our company has tie-ups with Agro-seeds Company. They provide high yielding variety of seeds. We will provide these seeds at subsidized rates to the farmers so that they can get high yielding crops and good income. â€Å"JEENA† is the name of the program in which we have included all these activities. Jeena basically focuses on improving the health and fitness of low socio-economic individuals and thereby improving their wellbeing. Customer identification is the primary setup. Since urban people are now being educated and know the importance of nutrition, our products are gaining importance. We market our products to all locations. And especially to doctors, they prescribe the drugs to the required people. But in rural areas and people with low income it is difficult to find customers. Hence by giving our products at subsidized rates will encourage the low income individuals to take nutrition supplements. Creating the awareness about the problems faced because of malnutrition will encourage everyone to consume the nutritious diet. There are many questions which are unaddressed in regard to the approach. They can be potential risks involved in the business. Risks may be categorized as Threats, this can be from political view or catastrophic (e.g. Natural disaster or critical public infrastructure failures) or climate changes. Other risk is it can be vulnerable i.e. chances of undesirable outcome. Though our products are approved by FDA, few people with other diseases may not find it suitable for them, especially animal products. Finding sufficient number of volunteers to go and create awareness is another challenge. To see the Change it takes cost and time as the variables. In places like Ramnad, water lords may restrict our activities. People may not behave as expected and it is difficult to judge their behavior. As per poor economics, low income individuals are not willing to spend more on food even if their salary increases. Such unpredictable human nature may hinder the plan. To mitigate the risk, our risk management system is aiming to address the uncertainty in the market place. They create controls and countermeasures to minimize or eliminate the disruption, loss or damage to business operations and shorten recovery time from unwanted event and thereby reducing its impact on business. Taking the help of surveys and questionnaires will help us to know the loopholes in our process. Educating people will solve most of the unwanted probability of our program being successful. Marketing our products to the remote locations will increase its demand and it will be easily accepted by low socio economic groups. To avoid the side effects, we do preliminary health diagnosis of the person and give the appropriate supplements. Making profit is not our motto but we do have profits. We have huge profits in the commercial business. A big portion of it goes to help the low socio-economic people. Apart from that we follow a scheme in which we made all our customers and people in villages who are being benefitted by us to involve in a scheme under â€Å"Jeena†, in which each person pays a small token of money. All this money is in turn used for their own benefit. People taking nutritious food indicates that they are more tall and healthy who have more production. More productivity leads to higher profits. There are few short-term and long-term plans in our plan. But our program of â€Å"Jeena† will definitely make big difference in near future.

Behaviour modification

The Effect of Behaviour Modification on Studying and Procrastination University of Sydney Abstract A study was conducted to determine the effects of behaviour self-modification on the number of hours spent studying and procrastinating. The 141 participants were second year University students studying Psychology. Baseline behaviour was recorded for both studying and procrastination followed by a treatment week where each student selected to modify either studying or procrastination and planned and carried out their behaviour modification. Results were significant, revealing that those trying to decrease procrastination were successful in decreasing this behaviour, as well as increasing the alternative behaviour, studying. Similarly, students trying to increase studying were successful, as well as decreasing their procrastination. Overall, it was found that behaviour modification has significant effects on the amount of time spend studying and procrastinating. The Effect of Behaviour Modification on Studying and Procrastination Behaviour modification is an interesting aspect of Psychology as it gives people the opportunity to alter their behaviour for reasons that may include health, happiness, education or general wellbeing. Many researchers have found that behaviour self-modification programs are especially effective with immediate reinforcement and are more successful than other cognitive methods (Levitz Stunkard 1974; Galscow Klesges 1985). The effectiveness of these programs also depends on other factors such as the person’s commitment to change, the degree of preparation and the management of antecedents. In order to alter behaviour, it is more successful to partake in a behaviour modification program which includes reinforcements or punishments, rather than simply relying on other cognitive processes. One study, involving overweight people, showed a behaviour self-modification program which resulted in greater weight loss than other methods, including nutrition education (Levitz Stunkard 1974). Similarly the effectiveness of behaviour modification is seen in smokers who were able to abstain from smoking using self-reward strategies and positive self-statements at a greater rate than those who used other cognitive strategies (Galscow Klesges 1985). Immediate reinforcers have a much stronger effect on behaviour than a delayed punishment (Martin Pear 2007). Choosing a behaviour which will provide immediate gratification is often more likely to occur than an alternative behaviour, even if the punishment is somewhat severe. This includes cumulatively significant punishments, such as smoking increasing the risk of lung cancer, because the negative effect from each cigarette is too small to notice, whereas the immediate gratification produces enjoyment. This highlights the importance of immediate reinforcement when conducting a behaviour self-modification program. The methods of behaviour modification found to be successful vary, (Perri Richards 1977), however there are steps one can take to increase the likelihood of success. (Martin Pear 2007). Firstly, it is essential that problems are specified and goals are set. These goals should be in quantitative terms so that overall success can be easily determined. Secondly, there should be a commitment to change. This should be evident in the effort made to plan a successful behavioural modification including management of antecedents and appropriate reinforcements. A baseline of behaviour should be recorded for comparison with the following self-control program to quantify success and overall effect. The aim of this study was to determine the effects of behaviour modification on the number of hours spent studying and procrastinating. It was hypothesised that, in the treatment week, there would be a decrease in the number of hours spent procrastinating for the â€Å"decrease procrastination† group, and an increase in the number of hours spent studying in the â€Å"increase studying† group. Studying will be defined as any kind of reading, writing or other preparation which is related to the student’s University course work. It is the desired behaviour; Examples include reading background material for a lecture or tutorial, studying for quizzes or creating course notes. Procrastination will be defined as all other recreational activities with the exception of socialising and exercising. This is the delaying behaviour; Examples include watching TV, browsing the internet for pleasure or playing computer games. Method Subjects There were 715 second-year Psychology University students who were required to take part in this study as a tutorial exercise. Of these students, 628 created online accounts to record their behaviour. The number of students who successfully completed the task by recording data for all 8 days was 141. These 141 students provided all data used in this study. All students used data sheets to record their behaviour for all 8 days of the exercise. This data was logged online. Procedure Students were instructed to choose the behaviour that they wanted to change; They could decrease procrastination or increase studying. Students would, in the first four days, record both their studying and procrastination habits in a results table provided. Students were then required to devise their own strategy to either decrease procrastination or increase studying. These strategies aimed to complete goals set by the student which were improvements from their current state, but realistic and achievable. These plans included, preferably immediate to the behaviour being performed, reinforcement for the desired behaviour or punishment for the behaviour to be decreased. Since often this was not practical, there were options for alternative reinforcement/punishment schedules. Firstly, daily targets could be set to reach, or not exceed, a certain number of hours of study or procrastination. Secondly, rolling targets or limits could be used where appropriate reinforcement or punishment is given when a number of hours of a behaviour is met. Finally, students could use duration limits or targets on how long they engage in a behaviour once they have started. The independent variable was the 2 x (2) mixed design with the between subjects variables being modifying studying or procrastination, and the within-subjects variable being the targeted and non-targeted behaviour. The recorded hours became the dependant variable. Results There were no statistical differences found in the conditions of the baseline week. In the treatment week, time spent studying was found to be significantly different to the time spent procrastinating in the group who tried to decrease procrastination.

International business in emerging economies Assignment

International business in emerging economies - Assignment Example Increased foreign contribution augments the employability, per capita income and living standards of these economies. The best emerging market for Pasta World Inc.’s foreign business expansion will be China. The context of the research has shown that the restaurant industry of China is highly competitive in nature. In order to lead within the aggressive market, Pasta World must rely on effective product and process differentiation. The researcher has recommended that franchising is the best market entry option for Pasta World Inc. because, it is less expensive and less risky approach of internationalization. The research paper will focus on the business status and trade internationalization process of a North American multinational company, named Pasta World Inc. The organization is a public trading concern and its shares are primarily listed in the New York Stock Exchange. It had commenced its business in 1994 and has considerably expanded the extent of the business internationalization process, since then. The headquarters of the company is located in Denver, Colorado, U.S. but it has several business branches in the western developed economies of Germany, Canada, France and the United Kingdom (Henry, 2008). Pasta World Inc. conducts its trade in the global service providing industry. It owns its personal restaurants in more than 1500 locations of some western developed economies (Svensson, 2005). The company offers Mexican and Spanish food products to its consumers. Pasta, tacos, burritos, salad, chips and gauc are the primary food menu’s offered by the organization. The company claims to offer healthy food at affordable prices. It openly proclaims that the recipes and tastes of its food and beverage products are non imitable in the market. Pasta World Inc. tries to utilize organic food ingredients within its items. The edible products sold by the company contain minimal added

Bridge on River Kwai Movie Review Example | Topics and Well Written Essays - 2000 words

Bridge on River Kwai - Movie Review Example b. What was the best thing about the movie? What was the worst?   The best thing about the movie is how it portrayed dynamics of people in a prison camp. The interplay and complications of people with various cultural backgrounds negotiating, interacting was quite enlightening. But above all, the movie just depicted how one group of people can subjugate another group of people through war. The worst thing about the movie was that the racial bias was obvious. During the duration of watching the film, I told myself that the producer of this film must be British because the British character Nicholson was positively portrayed in the film. Nicholson was a captive British officer but despite his situation, he held himself with dignity and poise in a proud bearing consistent with â€Å"Her Majesty† would like to portray. True enough, when I did some research about the producer David Lean, he was indeed a Brit which was already obvious in his film. c. What did you find to be the mo st interesting or surprising element of the film? Why?   The war itself was already interesting but what the film became more interesting is the angle that the movie would like to tackle which is the dynamics of the relationships of POWs and its captors. The content of the film involves the relationship between the POWs (Prisoners of War) and its captors which is already unnerving. In the movie, the hard labor forced among POWs under the intense heat of the tropical sun was vividly portrayed that you can almost feel the heat especially with how the sun deteriorated the skin of the British and American POWs. But while in general the film depicted the reality of war, it was however unrealistic in portraying some dimensions of war especially in the negotiation aspect where Lt. Colonel Nicholson refused to do hard labor when he was asked by Colonel Saito. That caught me by surprised especially when I already had some readings about World War II and how Japanese treats its prisoners. N icholson acted as if he is not a prisoner of war and that they are in equal footing with their Japanese captors. In highlighting this, it is not to say that forced hard labor among POWs is okay but I just find the manner he negotiated with Col. Saito to be unrealistically surprising especially when he used the Geneva Convention ruling as leverage that officers are exempted from work. Japanese as captors are brutal and I doubt that if Nicholson would still be alive in real life had he talked to a Japanese Colonel the way he did in the film. The same instance can be cited here with the American and Filipino POWs held captive by the Japanese Imperial Army during World War II where thousands of both American and Filipino officers died in a merciless march in Bataan called the â€Å"death march† that no officers, both Americans and Filipinos were documented to even have the nerve to negotiate with their captors nor did the Geneva Convention made the Japanese spare their lives from the brutal march. This reality was not depicted in the film and instead, the British through Nicholson are portrayed as brave soldiers who would assert against anybody proudly whatever their circumstances. This is far from the truth and this only tells that the movie was produced, directed and intended by western Hollywood intended for a western audience. In the same vein, it is quite perplexing why among the prisoners who attempted to escape and it was

Shifting cultural attitudes towards smoking Essay

Shifting cultural attitudes towards smoking - Essay Example Attitudes towards smoking have undergone considerable changes over the past six decades. In the 1950s, there was minimal, if any, awareness amongst the population regarding the effects of smoking.In fact smoking became a common practice amongst physicians after the World War I. Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella). Advertising companies employed such tactics to make people believe that smoking was not harmful since a large proportion of the doctors smoked. In fact doctors used to recommend patients to smoke to pacify their nerves as exemplified by the advertisements of Camel cigarettes â€Å"If you are acting grumpy, then have a smoke and mellow out† (Hoover). Advertisements in the 1940s and 1950s used to reflect the same consumer trend. In one such advertisement, a doctor is questioned â€Å"what brand of cigarettes do you smoke, doctor?† (Novella). Novella observes that the 1950s represented a paternalistic relationship between the doctor and the patient. The doctor used to be the final authority and no one used to doubt his judgment. However the 1950s saw a change in the cultural attitudes towards smoking. This change is attributable to the completion of three significant epidemiological studies which concluded a strong relationship between smoking and cancer.... According to Job Fowles, a Harvard University Graduate, by analyzing six advertisements between 1940 and 2000, one can appreciate how subtly advertising has encouraged youth to initiate smoking. One of the reasons why such advertisements have been successful is because they tend to create the impression that smoking can provide what the youth are looking for. Typically, these advertisements have attracted the youth by promoting that they deliver prominence and a means of escape and affiliation to the youth; this has been at least the case for the earlier smoking advertisements. An advertisement of Philip Morris in 1956, for example, focused more on how younger generation, having â€Å"fresher, unspoiled tastes† are able to appreciate the â€Å"gentleness and delicate flavor† of the cigarettes (Media Awareness Network). Marlboro, in 1955, started featuring well-built men with tattooed arms and the 1960s saw the company showing cowboys and the American West. A lot of mone y was put into the advertisements of tobacco by tobacco companies, working towards making people believe that smoking was a trendy and fashionable thing. Smoking was classy and enjoyable and was expected to provide sex appeal, style and longevity (Chickenhead Productions). Indy Speedway reviewed the changes in cigarette advertisements over the past few decades. According to it, Camel cigarettes introduced the images of men and commercialized their toughness even in the 1970s. They emphasized on the uniqueness and physical appearance of the men. The advertisements of Camel cigarettes also featured women, admiring the men, and every advertisement used to have a different woman staring at the men. Indy

Leadership Analysis Paper (Ray Kroc,Mcdonalds Founder) Essay

Leadership Analysis Paper (Ray Kroc,Mcdonalds Founder) - Essay Example He ensured the growth and consistency of production in the company. Notably, McDonalds is the world's largest chain of restaurants based in San Bernardino, California with its first restaurant starting in 1955. The company continued to open other restaurants all over the world where it sells the same brand and quality of the world’s favorite foods, which include Fries and Chicken, Big Mac sandwich, and Nuggets. Today, McDonalds is the world’s leading foodservice retailer. The leadership case of Ray Kroc relates to me since I also worked for McDonalds and I could use his leadership style in my position. Abstract Leadership is one of the dominant aspects in modern life. There are different forms and levels of leadership and thus it is not easy to define leadership. However, leadership involves the ability to establish a long-term policy and influencing others towards the realization of that policy (Bennis, 2009, p.1-8). Leadership requires leadership skills which are eith er taught or acquired and may have formal powers to exercise their mandate. Notably, leadership is very subtle in any organization and the leaders have unique responsibilities over their followers (Bennis, 2009, 147-149). This paper will analyze the leadership practices of Ray Kroc who was the founder of the McDonalds. In doing this, the paper will rely on theories covered in this course. Chapter 1: Introduction Ray Kroc was an American entrepreneur whose name is very dominant in the restaurants industry because he was synonymous in propelling McDonald’s to international success where it is now the world's largest chain of restaurants. Ray Kroc was born in Oak Park, Illinois, on October 5, 1902 (Mattern, 2011). Ray Kroc grew and spent the greater part of his life in Oak Park, Illinois. He dropped out of school at an early age 15 years to become a Red Cross ambulance driver in World War I after lying about his age to become an ambulance driver at 15 (Mattern, 2011). After the World War 1, Kroc tried various career options, which included selling paper cups, plying piano, and being a DJ on a local Oak Park radio station (Mattern, 2011). At 20 years of age, Kroc got married. He started selling cups during the day for Tulip Cup Company in 1922 and plays the piano on the radio at night. He worked as a sales representative for 17 years where he rose to become the Tulip’s Midwest sales manager (Mattern, 2011). In this position, Kroc acquired the exclusive rights to a new milkshake machine that could make five milkshakes at once and promoted it across the United States (Mattern, 2011). He got big orders for the new milkshake machine and because of the savings he got from the sales, Kroc approached the McDonald brothers to start a number of restaurants. As a result, he opened two restaurants in Illinois when he was fifty-two years old (Mattern, 2011). He consequently bought the McDonald’

What Special Effects Were Used To Stage The Medieval Mystery Play Essay

What Special Effects Were Used To Stage The Medieval Mystery Play Noahs Ark - Essay Example There were varied usage of the methods of production alongside the complexity of the plays from place to place, but the creation of theatrical, imaginary space was a notable characteristic of "Noah's Ark."2 In "Noah's Ark," processional staging was used and was considered an important aspect of the play. Processional staging was considered an extremely taxing task as compared with other theatrical forms, but was a distinctive physical feature of "Noah's Ark," being a medieval play. The play involved planning a clearly defined circuit, which can be pushed through a synchronized schedule and traversed in a reasonable amount of time. The actors and actresses were also faced with several difficulties, such as the rigors of continuously staging a single episode repeatedly throughout the day. Revivifying "Noah's Ark" entailed experiments different from the traditional mobile pageantry stations or theatre-in-the round which used to characterise past presentations. A mobile is an important part of the special effects of "Noah's Ark," which involved the creation of a convincing scene.3 An isolated staging place was needed when the play was finally staged. The pageant wagons, which were also known as carriages, were considered a high place, constructed into a house with two rooms, being open in its upper floor. The lower room served as the dressing room while the higher room served as the stage on which the actors performed. ... The audiences would be waiting in advance at the time the wagons arrived, wherein the most well-off people were seated in specially constructed scaffolds.5 When the first pageants proceeded to the first station, which was at 4:30 in the morning, it was a signal that the performance would then start. It is noteworthy to mention in this paper that the medieval cycle, in which "Noah's Ark" was part, involved 48 plays, indicating that the last play would end at the last station until after midnight. There must be 19 hours of uninterrupted attention that the entire cycle required of its audience.6The pageant master took care of matters pertaining to costumes, which were predominantly with little attempts at historical accuracy and did not bear any distinctions of race or rank. The outfits of soldiers, peasants, and tradesmen may be described as visually anachronistic, which provided a frame of reference against which the audience may determine the rest of the action.7 It was necessary tha t "Noah's Ark" use mask as part of the costume, as all other medieval plays of this time. The costume of the angels includes a half-gold mask, a large, tall golden hat crown and a blue robe with dash of gold. Specificity to the social status was essential feature of some characters, such as slouchy robes and hats for the male characters, while the female ones wore robes and short hats. Year after year, the play loaned some garments from members of the public, such as showy cloaks, dresses belonging to the ampler women of the community, or rich mantles characteristic of theatrical impression. Cast-off clothing of richer people was used as costumes, cunningly worked together to form slashed garments of masters and mistresses.8"Noah's Ark" did

A Focus on the Case of Sole Remaining supplier Essay

A Focus on the Case of Sole Remaining supplier - Essay Example In some cases, the subject of upholding ethics has only resulted in dilemmas with far reaching implications. Such is a situation of the case ‘Sole Remaining Supplier’. The case describes a heart pacemaker technology; though it is a marvelous device, it also raises ethical questions. The device has the capability of making automatic adjustments depending on the deviations from normal heartbeats. The device has the ability of stimulating heartbeats in the cases of abnormal pulse rates. However, during its developmental course, the device was marred by certain limitations. Despite the fact that the incidences occurred several decades back, the device is subject to relevant ethical questions. This paper considers a scenario where the pacemaker technology is gaining momentum despite its inherent weaknesses and regular failures that cause death. Later, the technology raises concerns and prompts reconsideration. Additionally, the device also consists of delicate transistors, th e delicacy of which increases the probability of the device becoming faulty. If the processes of supplying the transistors are halted, people are likely to miss the devices. On the other hand, if the supply process continues, people are likely to be victims of the failed devices. A decision has to be made eventually. The crucial question then is what course of action a transistor supplier should take. Utilitarian issues in the case Utilitarianism refers to the ethical theory which postulates that taking an appropriate course of action increases the chances of perfection. Its moral worthiness is based on the consequences of actions (Rawls, 2011). Proponents of this theory are J.S. Mill and Jeremy Bentham. Utilitarianism may be considered as an ethical approach that is quantitative and reductionistic. It considerably differs from other ethical theories such as deontological ethics, virtue ethics, pragmatic ethics and other consequantialist approaches. While deontological ethics differ from utilitarianism in their disregard for consequantialism, pragmatic, virtue and other consequantialist ethics differ from utilitarianism through their considerable regard of character as an aspect that determines the achievement of pleasurable ethical results. Utilitarianism is arguably the greatest principle that allows achieving happiness and felicity. Even so, the practicability of utilitarianism has not been without shortcomings, such as not accounting adequately for moral concepts such as promise and justice. This had prompted some changes in the theory to iron out the shortcomings. When an individual encounters a situation which requires him or her to make a choice, he or she should first hold back, weigh the situation in terms of appropriate choices, considering the consequences of each choice. On determining the choice that will yield the pleasurable outcomes, one can then proceed to take the course of action, and this could be applicable to the Sole Supplier case. Utili tarian elements that are presented in the case concern obligations, ethics for common good, action consequences, moral good and conflicting interests. For a business rising from scratches, some models of corporate social responsibility emphasize the primacy of the corporation’s economic responsibility to stick to survival while making profits. Other responsibilities, such as abiding by ethical activities that are discretionary, are not a priority (Sun, 2010). Other approaches hold that ethics should come first, so corporations should consider conforming to ethical and legal standards as the most important aspect. In this case, it does not matter whether a business is competitive or not; businesses could still maintain competitiveness or become competitive even while

Macro Economics - Supply Side Options Essay Example | Topics and Well Written Essays - 750 words

Macro Economics - Supply Side Options - Essay Example Classical economists therefore focus on endogenous supply-side causes of unemployment and will prescribe policies that affect the aggregate supply of labor such as reducing information asymmetries and removing constraints on worker's mobility to lower unemployment in the long-run. On the other hand, Keynesian economists view the labor market in the short-run assuming fluctuations in the economy; the Keynesian aggregate supply curve is horizontal where wages are "sticky" and not everyone in the labor force finds jobs. Thus, Keynesian unemployment is demand-driven and caused by variables exogenous to the labor market, such as economic recessions and decreases in output that alters aggregate demand causing disequilibrium. Keynesian economists who give importance to exogenous demand-driven causes of unemployment will therefore prescribe expansionary fiscal policies to stimulate aggregate demand such as increasing government expenditures and inducing consumption to restore equilibrium and lower short-run unemployment. Supply-siders focus on managing aggregate supply to stabilize short-run fluctuations, and increase output in the long-run. They begin with the implications that without structural policies to shift the aggregate supply curve outward, fiscal policies focusing on demand-effects cannot increase aggregate output in the long-run because of crowding-out effects; while at the same time causing inflation because despite the shift in the aggregate demand curve, the crowding-effect causes excess demand, thereby increasing prices. However, since structural policies are difficult to implement, supply-siders emphasize the supply-side effects of fiscal policies assuming that aside from demand-effects, fiscal policies have strong supply-side effects, which can shift both the short-run and long-run aggregate supply curves to the right, offsetting inflationary pressures while increasing aggregate output. Hence, supply-siders would advocate fiscal policies that reduce taxes affecting the labor force, such as an income tax cut because of its ability to stimulate aggregate supply by providing laborers greater incentives to work thereby increasing over-all productivity. Furthermore, the shift in aggregate supply offsets inflationary pressures in the long-run, such that if the supply curve shifts far enough, aggregate output can increase without increasing prices. Question 3: In reaction to Keynesian prescriptions that governments must take an active policy role in stabilizing the economy, Monetarists take a more passive stance regarding economic policy, advising that the Fed must simply allow money supply to grow at a constant rate, and make adjustments only if the rate which the full employment economy grows deviate from nominal targets. Hence, Monetarists prefer rules-based policy regimes as opposed to discretionary ones, where the margin for error is larger. The rationale for Monetarist prescriptions lies in the assumption that the economy is inherently stable, wherein disruptions within the economy are caused by wrong economic policies. Monetarists argue that the economy is better-off if policymakers, with their limited abilities, refrain from fine-tuning the economy. They emphasize the time lags present in implementing economic policie

The Spanish Republic and the civil war 1931-1939 Essay Example for Free

The Spanish Republic and the civil war 1931-1939 Essay Tragically in 1939, after three years of bitter civil war and with the loss of around 750,000 Spanish lives, Spain fell to the rule of a Fascist dictatorship that was to last for almost four decades. The Spanish tragedy has been told and analysed by countless historians, and of these works Gabriel Jacksons The Spanish Republic and the Civil War 1931-1939 is widely referred to as the definitive liberal history of the Spanish Republic. Jackson begins with an outline of the nineteenth century monarchical and political upheavals that preceded the birth of the Spanish republic in 1931. From there, we are given a detailed account of events leading to Francos final victory in 1939 and finally a synopsis which attempts to address some of the criticisms that have been levelled at Jacksons depiction. One such criticism is that Jackson leaves a crucial part of the story untold, namely that of the struggle of workers and peasants against not just the nationalist forces, but too against the conditions of capitalism and semi-feudalism. One of Jacksons most ardent critics has been Noam Chomsky, who through his Objectivity and Liberal Scholarship has provided an excellent theoretical framework to enable a critical reading of Jackson, primarily in his depiction of events from 1936-1937. In this work Chomsky points to the subordination of liberal intelligencia, universities in particular, to the military- industrial complex, in this case the American State and big business. In other words, writers of ostensibly objective historical works become compromised by their social, economic and political ties to the prevailing ideology, leading them to interpret events with the notion in mind of the inevitability and desirability of bourgeois democracy. Alongside this, according to Zbigniew Brzezinski, the largely humanist-oriented, occasionally ideologically-minded intellectual-dissenter, who sees his role largely in terms of proffering social critiques, is rapidly being displaced either by experts and specialists, who become involved in special governmental undertakings, or by the generalists-integrators, who become in effect house-ideologies for those in power, providing overall intellectual integration for disparate actions.1 The search for objective truth then is subordinated in these instances to the subjectivity of the author/investigator and in the final instance we are given a partial and distorted view of historical events, as is the case with Jacksons work. The motivations and actions of those directly involved are written out of the story, and instead the logic of liberal scholarship gives precedence to the political leadership of the natural parties of government. As Chomsky points out, Jackson makes it abundantly clear that he is, in favour of liberal democracy, as represented by figures such as Azana, Casares Quiroga, Martinez Barrio, and other responsible national leaders. and, makes little attempt to disguise his antipathy towards the forces of popular revolution in Spain, or their goals. 2 Therefore, mass action is generally regarded as of secondary importance to the manoeuvrings of the Popular Front government, even when in practice it was often powerless. Further, when these masses threaten the natural order of capitalist production, by acts of collectivisation, expropriation, land seizure and abolition of money, they are described as, naà ¯Ã‚ ¿Ã‚ ½ve, counterproductive, ill educated, fundamentally conservative and misled. Only when these masses follow the lead and policies of the natural elite does Jackson recognise and applaud mass contribution, and Jackson fails to recognise the crucial nature of the revolutionary/counterrevolutionary period from the summer of 1936 to 1937 in which, the revolution was largely spontaneous with mass participation of anarchist and socialist industrial and agricultural workers; the counterrevolution was under communist direction3 To partly summarise Chomskys criticisms, two examples of Jacksons subjective analysis of this period are, the role of the Communist Party in Spain and collectivisation in Catalonia. Under a Moscow directive, the PCE was founded in Spain with only 800 members in 1930. This number grew to around 20,000 in 1934 while the PCE had dropped its social fascist stance regarding other left groupings, to embrace all parties of the left under the Popular Front umbrella. Stalin had concluded that international fascismposed a threat after allHis answer was the adoption during 1934/35 of a Popular Front policy for resisting fascism.4 This membership grew to over 250,000 during the first eight months of the war, 40% of this number being made up the petit bourgeoisie. The PCE, again under orders from Moscow, embraced bourgeois democracy, their only task to defend the Republic, and revolutionary action by the masses was not on Stalins agenda. In responding to a plea from help from Spains Popular Front government, Stalin was perusing what he perceived to be in the foreign policy interest of the Soviet UnionWhat Soviet aidbegan to reach Spain in October 1936, was emphatically not intended to advance the cause of social revolution in Republican Spain.5 Jackson however claims, The interrupted movement toward world revolution, as well as the security of the Soviet Union, might well be advanced by a Republican victory in Spain.6 Chomsky rightly regards Jacksons view of The Soviet Union as a nation hungry to embrace world revolution as entirely mistaken, and indeed the Soviet Union of the 1930s had come a long way from the days of the storming of the Winter Palace in the November Revolution of 1917. Russia is a totalitarian regimethe frame of mind its leaders is cynical and opportunist. To expect such men to lead a social revolution in Spain, where the wildest idealism is combined with great independence of character, was out of the question.7 Political purges and show trials in the Soviet Union in 1934-36 had seen potential political opposition to Stalin brutally removed, many being accused, as was Leon Trotsky, of having been in league with Hitler. Russia was then a country with a revolutionary past, not a revolutionary present.8 Stalins main aim in 1936 was to ward off any threat from Hitlers Germany, by allying himself with Britain and France. Accordingly, a proletarian revolution in Spain could not be allowed to succeed, bringing as it would a threat of instability to ruling classes the world over, and a shift in the balance of European power. Communist policy as regards Spain then was one of subordinating their [PCE] national policies to the USSRs supposed international interests.9 In effect this meant the defence of all legitimate middle-class authority at the expense the grass root militancy that could have helped avert the tragic outcome to Spains civil war. As one communist student of the time, critical of such policy noted, But a more revolutionary course will only frighten the democracies, people said. What nonsense! The capitalist democracies were frightened enough already by what was happening in Spain. Stalin wont agree, said others. But was that the case? Would Stalin not have had to do what he did anyway and a lot more, perhaps if we had pursued a more revolutionary course? Could he afford to be seen betraying a proletarian revolution?10 The next bone of contention, is the account Jackson gives of collectivisation. In the initial process of collectivisation, Jackson berates unions in Valencia and Barcelona for abusing their sudden authority to place the sign incautado on all manner of buildings and vehicles.11 However, as Chomsky notes, this wording belies Jacksons ignorance towards the reality of the revolutionary situation. While Jackson recognises the occurrence of ..the most profound social revolution since the fifteenth century..12, it seems that he is not inclined to recognise the actions that are an integral part of such a profound social revolution. Later, Jackson claims that in 1936, the revolutionary tide began to ebb in Cataloniaaccumulating food and supply problems, and the experience of administering villages, frontier posts, and public utilities, had rapidly shown the anarchists the unexpected complexity of modern society.13 Chomsky on the other hand points to the attack led by the Communist Party to destroy the gains made by workers and peasants without the blessing of any legitimate government force. First win the war then make the revolution, was the slogan that epitomised the drive to subordinate the revolutionary aspirations of the masses to the will of the legitimate powers. Collectivisation brought order to the chaotic situation All the parties and organisations solemnly agreed to respect the letter and the spirit of the new law; but within three months the Republican parties were systematically obstructing it; and soon afterwards the communists were sabotaging it..14 and International capitalism was determined to do everything in its power to force the failure of the collectivised Catalan economy.15 Chomsky too challenges Jacksons attitude towards and analysis of war production and distribution in collectivised areas. For example, In Catalonia, the CNT factory committees dragged their heels on war production, claiming that the government deprived them of raw materials and was favouring the bourgeoisie,16 Firstly this is in stark contrast to Jacksons charitable attitude towards production methods in fascist controlled areas, and his fairly uncritical depiction of later communist methods which involved substantially restoring a free market in essential without any apparent benefits to the war effort. Secondly, as Chomsky notes, Jackson does not substantiate his statement with fact. These two criticisms perhaps point to another instance where Jackson noticeably favours traditional capitalist production against that of the collective. In any case, evidence points to the fact that while conditions were favourable, with access to raw materials for example, collective production rivalled that elsewhere in Spain. The war industry in Catalonia had produced ten times more than the rest of Spanish industry put together and .this output could have been quadrupled as from beginning of September if Catalonia had had access to the necessary raw materials that were unobtainable in Spanish territory.17 Further, it is evident that the central government denied much needed financial assistance because of its lack of sympathy with, rather hostility towards collectivisation. Only in exchange for government control would they give financial assistance.18 Whatever accusations may be levelled at the running of the collectives, at least two points must be remembered. Firstly, in many instances, collectivisation came as the result of a huge surge from below, The revolution was like a dog shaking itself when it comes out of the water the Spanish people shaking itself free of 400 years injustice. There was nothing we militants could do but go ahead or shoot ourselves.19 Secondly, against overwhelming odds, the Catalan working class kept collectivised production going for thirty months of war.20 In conclusion, this paper has only managed to briefly capture Chomskys detailed criticism of Jackson, and to follow on from Chomsky is no easy task given his coherent, thoroughly researched critique. Chomsky highlights Jacksons apparent lack of understanding of the true nature of revolutionary struggle, which leads him to mistakenly identify the 1930s Soviet Union as a revolutionary force and to disparage the actions of mass movements lacking conventional political leadership. The first mistaken belief is, as Chomsky points out, entirely in keeping with the American Cold War mythology that has invented an international Communist conspiracy directed from Moscow to justify its own interventionist policies.21 The two beliefs together lead him to significantly underplay the destructive role played by Communist policy in Spain, which, while not wholly to blame for the Fascist victory, significantly dented the workers will to fight. Many theorists have argued that only a successful revolution could have ultimately beaten the fascists, and that an early arming of workers could have averted three years of carnage. However, We werent being armed because the Republican authorities were more frightened of the working class than off the military. (Francisco Cabrera, Communist Youth, Seville) Communist insistence on an exclusively Popular Front, petty bourgeois programme was disastrous, which ultimately undermined the fight against Fascism. The loss of the Civil War in Spain to the fascists was more than just a military defeat, as in the words of Ronald Fraser, For the objective was not only to castigate the defeated but to crush for all time working class militancy and the threat of socialist revolution, so that Spanish capitalism could prosper. Quotes 1 Chomsky, N, Objectivity and Liberal Scholarship, p30 2 Chomsky, p75 3 Chomsky, p81 4 Blinkhorn, Democracy and Civil War in Spain, p36 5 Blinkhorn, p36 6 Jackson, The Spanish Republic and the Civil War 1931-1939, p259 7 Chomsky, p84 8 Chomsky, p85 9 Fraser, Blood of Spain, p328 10 Fraser, p329 11 Jackson, p279 12 Jackson, p277 13 Jackson, p314 14 Fraser, p215 15 Fraser, p216 16 Jackson, p365 17 Chomsky, p89 18 Chomsky, p90 19 Fraser, p229 20 Fraser, p234 21 Chomsky, p86 Bibliography Jackson, G, 1965, The Spanish Republic and the Civil War 1931-1939, Princeton University Press Fraser, R, 1979, Blood of Spain, Penguin Blinkhorn, M, Democracy and Civil War in Spain Chomsky, N, Objectivity and Liberal Scholarship

The United States as the Hegemon within the World Economy Essay Example for Free

The United States as the Hegemon within the World Economy Essay Introduction Beyond the number of Great Powers that have played a central role in the international system since 1815, there is a body of historical theory which suggests that the working of the system has been critically dependent upon the role played by one central actor- the hegemon- that is responsible for the international order, both political and economic. Such a conception embodies both a theory of continuity, in as much as hegemons are important to the system in different historical settings, but also a theory of change since the rise and fall of hegemonies is a dynamic process. The hegemon plays the leading role in establishing an institutional environment which is favorable to its own interests (free trade, informal empire) but also accepts costs in being the mainstay of the system(providing financial services, a source of capital, and a pattern of military support). Hegemonic Stability and Adaptation Robert Keohane has refined and critiqued the argument that international order requires a hegemon, admits that a leadership role requires political will as well as material resources. This is obvious but important point has remained underdeveloped. From realistic perspective, foreign- policy adaptation is induced by changes in a state’s international power position. Its pace and scope depends on how the changes are interpreted, the relationship between assessment of options is thus key analytic issue. Turning First to constraints, in some classical real politic national leaders face inconsequential domestic impediments; the relevant environment is mainly or exclusively external. For example, rising states typically stretched declining hegemony thin by challenging their geopolitical primacy. This affected Britain dramatically at the turn of the twentieth century. As Japan and the United States built modern navies, Britain lost its global command of the seas. Although the Admiralty could have strengthened its pacific and American squadrons, the naval race with Germany took priority; Britain depleted its non- European fleets to concentrate on the East Atlantic. Hegemonic governments resist adaptation. But this inertia is even more pronounced than for similar states; internal interests and fixed institutional routines are not the only reasons. Governmental and many private elites typically view international relations and their role in them in ways that promote expansion rather than adjustment to constraints. Hegemonic Security System in United States Security hegemons reap advantages by organizing subordinate states. Recent scholarship has focused on economic leadership, while recognizing that a successful economic hagemon requires sufficient military power to protect its partners from threats to their autonomy. Those security arrangements are the context in which adaptation became a U.S. policy issue. Both Cold War blocs have been hegemonic security systems, even if, in retrospect, the Soviet Union lacked the economic strength to be a long- term system leader. For much of the post war period, the â€Å"ordering principle† of each was â€Å"boundary management†- preserving (if not expanding) the original coalition. There have been obvious differences between the two coalitions, as well as between them and traditional territorial imperiums, but key similarities as well. Security hegemonies, like economic ones, are sub systemic; the international systems has not been unipolar since the Roman Empire, if then, and attempts to make it so have invariably been self-defeating. For forty years, NATO has been the core of the American system. Hegemonic security systems likewise provide mutual benefits. Allies deny certain kinds of access to a hegemon’s rivals and perhaps provide it greater global reach. Soviet leaders have generously supplied arms to regional clients to promote their geopolitical arms vise-a visa the United States. Hegemonic states differ from others in two ways. One is the scope and impact of their structural power. Often a dominant state can change the rules rather than adapt its policies to them. Powerful states have more adaptive slack than others. Some times this is simply a function of aggregate capabilities. Even though the Soviet Union equaled and perhaps overtook the United states military during 1970s, American leaders still had the wherewithal to deter most threats, and thus to convince the attentive public that most commitments assumed during the 1940s and 1950s could be maintained. Structural power or relatively low vulnerability also means that hegemons can often force others to adjust to self-serving policies. Consistency as well as continuity is important in hegemonial relationships, and only the hegemon can ensure them. Overall, consistency benefits most members of such coalitions. For smaller states, uniform rules and practices reduce uncertainty and risk aversion. This allowed most industrialized and many developing countries to focus on growth rather than comparative power position during the heyday of Bretton Woods. Decline of Hegemony in United States An important link between regime and hegemony theories is the theory of hegemonic stability first advanced by Charles Kindleberger (Keohane 1984; Gilpin 1987) in his analysis of the global economic problems following the crisis of 1929. In this perspective, particularly popular in the United States, single hagemons fulfill their leadership role better than groups of states. Thus, during the nineteenth century, Great Britain had a positive function as economic hegemon. Though the United States accepted this useful role after World War II, according to this theory, many current problems of the world economy can be traced to its partial loss of leadership capacity. In this perspective, hegemony is not identical to oppressive dominance. In the perception of hegemonic stability theory, hegemons establish international regimes, i.e., orders as a public utility, which dissolve with the decline of hegemony. The neorealist position in the formulation of keohane has modified this thesis. Although the construction of central regimes depends upon a hegemon, once they have become institutionalized they may well survive hegemonic decline. In fact, despite the decline of U.S. hegemony, important international regimes have not come apart completely, although they experienced profound crises. An example of an international regime that has come under pressure during hegemonic decline without fully disintegrating is the General Agreement on taraffis and Trade (GATT), which suffered setbacks during the 1970s and 1980s; within its framework ever more acute economic tensions are played out between North America, Western Europe, and Japan. Reference Clark, lan. (1989). The Hierarchy of States: Reform and Resisitence in the International Order: Cambridge University Press. pg106 Dr. Bornschier, Volker, Bosch. (1996). Western Society in Transition: Transection publishes. London. pg134 Lepgold, Joseph. (1990). The declining Hegemon: The United States and European Defense, 1960-1990. Greewood publishing group. pg34 Mastanduno Micheal, Lake A. David, Ikenberry John G. (1988) The State and American Foreign Economic policy: Cornell University press: pg 41, 48

Role of Media as a Tool of Learning: Agenda Setting Theory

Role of Media as a Tool of Learning: Agenda Setting Theory Chapter 3 Theoretical Framework Theoretical framework of the study is a structure that can hold or support a theory of research work. It presents the theory which explains why the problem under study exists. Thus, the Theoretical Framework is but a theory that serves as a basis for conducting research. Theoretical Framework of this study has been chosen on the basis of the considered judgment of the researcher. This research has analyzed within the framework of Agenda setting theory of communication and social learning theory. Agenda setting theory will help to analyze the role of newspapers in setting the agenda for policy makers and formatting public opinion. Secondly the researcher also selected social learning theory. This theory will also help to analyze the role of media as a tool of learning and as a social institution in improving the status of child rights in Pakistan. Media has the strong power to effect and hold people’s mind due to its diversity. Researcher have suggested and given several communication theories to describe the diversity of media. This chapter is related to the explanation of different function of media, through description of two communication theories, in the connection with this study. Agenda setting theory explains how the media sets its agenda and manipulate the things and phenomenon. Media also give the selection of coverage to the issues to grip people’s mind. Seeing in this context, if media give coverage to the solution of the issue, it can play a constructive role for society, for being the part of process of resolving the conflict. 3.1. Agenda Setting Theory â€Å" The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its reader what to think about† (B.Cohen1963). The concept of agenda setting was found in early 20th century. It was first discussed by Walter Lippmann in his book â€Å"Public Opinion† in 1922. Lippmann emphasized that the picture of reality created by news media were merely reflections of the actual reality and sometimes distorted. He said that the news media projection of world creates a pseudo environment and people react to this pseudo environment. McCombs and Donald Shaw defined agenda setting â€Å"in choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping practical reality. Readers learn not only about a given issue, but how much importance to attach to that issue from the amount of information in a news story and its position† (1972, p.176). Kurt and Gladys Engel Lang (1959) also wrote â€Å"The mass media force attention to certain issues. They build up public images of public figures. They are constantly presenting objects suggesting what individuals in mass media should think about, know about and have feeling about,† There are two assumptions underlie most research on agenda setting: The press and the media do not reflect reality; they filter and shape it. Media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. 3.1.1. Functions of Agenda Setting The agenda setting functions has multiple components Media agenda are issues discussed in the media, such as newspaper, television and radio. Public agenda are issues discussed and personally relevant to members of the public. Policy agenda are issues that policy makers consider important, such as legislators. Corporate agenda are issues that big business and corporation consider important, including corporation. These four agendas are interrelated. The two basic assumption underlie most research on agenda setting are the press and the media do not reflect reality, they filter and shape it, and media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. 3.1.2. Levels of Agenda Setting Media sets the agenda for the people about any particular issue in following steps or levels: The first level of agenda setting is most traditionally studied by researchers. In this level the media use objects or issues to influence the public. In this level the media suggest what the public should think about amount of coverage. In the second level agenda setting the media focus on characteristics of the objects or issues. In this level the media suggest how the people should think about the issue. 3.1.3. Usage Due to its effectiveness, the agenda setting theory has been used in political advertising, political campaigns and debates, business news and corporate reputation, business influence on federal policy, legal systems, and role of groups, audience control, public opinion, and public relations, the mass media has priming effects, in that the repeated exposure of audiences to ideas and information in the media triggers related ideas and feelings in their minds. The agenda setting theory directly relates to the present research because coverage of Minority issue had been analyzed and that particular coverage was under influence of the agenda setting function of the media. In 1960s Funkhouser Ray.G conducted a research to conduct a research to look at the relationship between media content and reality. To get the measure of public opinion he used Gallup polls and obtained measure of media content by counting the number of articals on each issue in three weekly magazine, Times, Newsweek and US News. Funkhouser (1960) conclded that, â€Å" the news media are believed by many people ( including many policy makers) to be reliable information sources but data presented here indicate that this is not necessary the case. The agenda setting theory is useful in explaining how the Pakistani Urdu and English print media sets its agenda to cover child rights and which issues are being highlighted in which direction with what context, and how they are being represented in Pakistani print media (Daily Dawn, The News, Jang and Nawa-i-waqt). 3.2. Social learning theory The social learning theory proposed byAlbert Bandurahas become perhaps the most influential theory of learning and development. While rooted in many of the basic concepts of traditional learning theory, Bandura believed that direct reinforcement could not account for all types of learning. His theory added a social element, arguing that people can learn new information and behaviors by watching other people. Known as observational learning (or modeling), this type of learning can be used to explain a wide variety of behaviors. 3.2.1. Basic Social Learning Concepts There are three core concepts at the heart of social learning theory. First is the idea that people can learn through observation. Next is the idea that internal mental states are an essential part of this process. Finally, this theory recognizes that just because something has been learned, it does not mean that it will result in a change in behavior. observational learning says people can learn through observation, In his famousBobo doll experiment, Bandura demonstrated that children learn and imitate behaviors they have observed in other people. The children in Bandura’s studies observed an adult acting violently toward a Bobo doll. When the children were later allowed to play in a room with the Bobo doll, they began to imitate the aggressive actions they had previously observed. Bandura identified three basic models of observational learning: A live model, which involves an actual individual demonstrating or acting out a behavior. A verbal instructional model, which involves descriptions and explanations of a behavior. A symbolic model, which involves real or fictional characters displaying behaviors in books, films, television programs, or online media. Intrinsic reinforcement Bandura explained that mental state is important to learn. He noted that external, environmental reinforcement was not the only factor to influence learning and behavior. He described intrinsic reinforcement as a form of internal reward, such as pride, satisfaction, and a sense of accomplishment. This emphasis on internal thoughts and cognitions helps connect learning theories to cognitive developmental theories. While many textbooks place social learning theory with behavioral theories, Bandura himself describes his approach as a social cognitive theory. Learning does not necessarily lead to a change in behavior while behaviorists believed that learning led to a permanent change in behavior, observational learning demonstrates that people can learn new information without demonstrating new behaviors. 3.2.2. Modeling process Not all observed behaviors are effectively learned. Factors involving both the model and the learner can play a role in whether social learning is successful. Certain requirements and steps must also be followed. The following steps are involved in the observational learning and modeling process: Attention in order to learn, you need to be paying attention. Anything that detracts your attention is going to have a negative effect on observational learning. If the model interesting or there is a novel aspect to the situation, you are far more likely to dedicate your full attention to learning. Retention the ability to store information is also an important part of the learning process. Retention can be affected by a number of factors, but the ability to pull up information later and act on it is vital to observational learning. Reproduction once you have paid attention to the model and retained the information, it is time to actually perform the behavior you observed. Further practice of the learned behavior leads to improvement and skill advancement. Motivation Finally, in order for observational learning to be successful, you have to be motivated to imitate the behavior that has been modeled. Reinforcement and punishment play an important role in motivation. While experiencing these motivators can be highly effective, so can observing other experience some type of reinforcement or punishment. For example, if you see another student rewarded with extra credit for being to class on time, you might start to show up a few minutes early each day. 3.2.3. Social learning theory and Mass communication Symbolic models are another type of model that we can learn from. These are non-live models such as those we see on television or read about in books. Other forms of symbolic models include verbal instruction as when an instructor describes for us the actions for driving a car. In this case the teacher’s verbal descriptions combined with demonstration, usually teaches us most of what we need to know. This is fortunate, for if we had to learn to drive exclusively from consequences of our own actions, few of would survive the driving process (Bandura 1962). As described by Bandura, there are four components of observational learning. To successfully imitate a model we must 1) attend to the model, 2) have some way of retaining what we have seen, 3) have the necessary motor skills to reproduce the behavior. If these conditions are met, we probably know how to imitate the model. Still, one may choose not to. Our actual performances are controlled by, 4) reinforcement contingencies, many of which are vicarious. These four components are not totally separate. Reinforcement processes, in particular, influence what we attend to. As Bandura noted â€Å"we often attend to powerful, competent, prestigious models because we have found that imitating them, rather than inferior models, leads to more positive consequences.† In today’s society mass meda play an important role to influence human behavior through symbolic communication. Social learning theorists have shown that behavior is influenced not only by personal or live models but also by those presented in the mass media. Television and film models, in particular, seem to exert a powerful impact, and one major implication is that television is shaping humans motivation and behavior on a daily basis. Social learning theorists have been especially concerned with televised violence and use of alcohol and its effect on children. Research has shown that, in fact, it can increase children’s aggressiveness and tendency to consume alcohol within their lifetime. Although these findings are complex, it does raise concerns about how much television our youth attends to and what exactly is the content of the programs that they are viewing, including advertisements. An exposure study of Anheuser-Busch’s 1995 frog campaign on children 9 to 11 years of age found that 95% of the children recognized Tony the Tiger while 81% recognized the beer frogs. Overall, 73% of the sample remembered the slogan â€Å"Bud-weis-er† and 81% knew the frogs sold beer. Boys were more likely than girls to remember the product. More children recalled the Budweiser slogan than the slogans for commercials and characters shown during children’s programs (Alcohol Policy Network). What gives significance to vicarious influence is that observers can acquire lasting attitudes, emotional reactions, and behavioral proclivities toward persons, places or things that have been associated with modeled emotional experiences. They learn to fear the things that frightened models, to dislike what repulsed them and to like what gratified them (Bandura, 1986). At times, television often represents social realities in human nature, social relations, and day to day life of human interactions. The potential danger of heavy consumption of television is the exposure to this symbolic world may make the televised images appear to the authentic state of human affairs. This outcome can be detrimental to those individuals that have no other models that they can observe. In the absence of a parent, guardian or peer that is able to explain reality from fiction, the child may be more inclined to attend and reproduce the modeled behavior seen on television. The fashion and taste industries rely heavily on the social prompting power of modeling. Because the potency of vicarious influences can be enhanced by showing modeled acts bringing rewards, vicarious outcomes figure prominently in advertising campaigns. Thus, drinking a certain brand of wine or using a particular shampoo wins the loving admiration of beautiful people, enhances job performance, masculinizes self-conception, and actualizes individualism (Bandura 2002). Bandura and other researchers have concluded that the mass media not only creates personal attributes but also can alter pre-existing ones based on exposure. Exposure plays a large role in the process of social learning theory. Another important aspect of social learning theory in relation to mass media is the flow of information through social networks. As noted before, the exposure that one experiences through Television is often a contributing factor toward behavior, but even humans that do not watch television or listen to radio are affected by the mass media. People are intertwined in networks of relationships that include co-workers, friendships, classmates, teammates, intimate relationships and family members. Because these social networks often overlap, people are often directed by the media to designate what is important to discuss and what the current public agenda may be during a given time period. Therefore, the individual that does not watch television is often involved in social interaction that is based on communication with television viewers and other media consumers. This communication can lead to the same behavior being displayed by the consumer as well as the non-consumer. This abstract modeling that youth can reproduce through observation can provide us valuable information and direction while educating our youth. Bandura’s work should do a good deal to increase our awareness of the importance of models in child-rearing and education. Although most parents and teachers are already somewhat aware of the fact that they teach by example, they probably have also overlooked how important influential modeling can become. A case in point is physical punishment; many parents attempt to prevent their children from fighting by spanking them when they fight. By spanking, the parents are inadvertently providing a good demonstration of how to control others physically. Similarly, social learning theorists have taught us that whenever we find that we are unable to rid a child of some distressing bit of behavior, we might ask whether we have been inadvertently modeling the behavior ourselves (Schunk, 1996). Social learning theory has generated much research. Evidence shows that social learning theory and one’s sense of self efficacy predicts such diverse outcomes as alcohol abuse, smoking cessation, pain tolerance, athletic performance, career choices, assertiveness, coping with feared events, recovery from medical procedures and sales performance. Media is a tool of learning and a social institution. In today’s society media play an important role for opinion formation. In this study researcher will analyze that how symbolic learning influence the behaviors of people towards child rights. Does content published in print media played any important role to improve the status of child in Pakistan? Did Government take serious notice of news based on violations of child rights published in newspaper?.

Aware of Surroundings, Unaware of Self Essay --

In Edgar Allen Poe’s short stories, The Fall of the House of Usher and The Tell Tale Heart, both protagonists are stricken with hypersensitivity. And ultimately, the acute senses of Roderick Usher from FHU and of the narrator from TTH prevent them from recognizing their own culpability. One would expect that through their acute awareness, Roderick Usher and the narrator would acquire a greater recognition of their own faults. Yet, strangely, both characters are unable to recognize their own culpability in the deaths of those around them. Once readers analyze the distracted behaviors of both characters as well as the parallel language of Poe, they will realize that Usher and the narrator accuse their peers of their own flaws because they are truly unaware of their own weaknesses. It becomes clear that both character’s hypersensitivities cause them to be overly distracted by their surroundings; and they are therefore too distracted to recognize their own faults. Ush er’s inability to perform basic human functions gives evidence to the magnitude with which his hypersensitivity disrupts his daily life. Similarly, the narrator in TTH’s obsession with the old man’s eye distracts him from thinking rationally. The narrator’s distracted state causes him to rationalize his crime, rather than recognizing his responsible for the murder. Ultimately, the hypersensitivity of both characters is a hindrance to their self-awareness, as it causes them to be in a perpetual state of distraction, and consequently both characters are unable to recognize responsibility for their own missteps. Before analyzing Poe’s stories, it is essential to recognize that both Usher and the Narrator suffer from hypersensitivity as demonstrated by their... ...eart!" (TTH). Usher and the narrator project different personas, Usher calls his friend â€Å"mad† while the narrator calls the police villains, yet they both exude their own personal flaws onto their counterparts. Usher’s rant attests to the confused state his mind was in. His inability to perceive his own madness is manifest when he declares his friend â€Å"madman†, rather than recognizing his own irrational behavior. Likewise, the narrator in TTH calls the police â€Å"villains†, at the moment when evidence of the extent of his own villainous is revealed. Although he willfully murders an old man, the narrator calls the police villains. The fact that both characters chose to project their flaws onto others, rather acknowledging their own faults gives testimony to the fact that both of Poe’s characters lacked the self awareness necessary to recognize their own shortcomings.

Roald Dahl was a famous British Writer :: essays research papers fc

Roald Dahl Roald Dahl was a famous British writer. He was inspired to write because of his dreams and life experiences. He enjoyed telling bedtime stories to his children. These bedtime stories were published and some were made into films. Roald Dahl was great writer and was recognized for his work. Roald Dahl was a famous British Writer. He was born in Llandeff, Wales on September 13th 1916. His parents, Harold and Sofie, came from Norway. He had four sisters, Astri, Affhild, Else and Astra, His father died when Roald was only four years old. Roald attended Repton, a private school in Derbyshire. He did not enjoy his school years, â€Å"I was appalled by the fact that masters and senior boys were allowed, literally, to wound other boys and sometimes quite severely. I couldn’t get over it. I never got over it†¦Ã¢â‚¬  These experiences inspired him to write stories in which children fight against cruel adults and authorities. When he was 18 years old, he went on expedition to Newfoundland. Upon returning to England, he worked for Shell. During World War II, he served in the Royal Air forces in Libya, Greede and Syria. Being a pilot was dangerous and Dahl had a bad crash in the desert. While he was recovering from his wounds, he had strange dreams. These dreams inspired him to write his first short stories. He wrote about his most exiting Royal Air force adventures. The Saturday Evening Post published the story, A Piece of Cake. Later, this story was included in a book called, Over To You: the Stories of flyers and flying (1946). In 1953, Roald Dahl marries Patricia Neal. They had one son and four daughters. His eldest daughter Olivia died of measles when she was eight years old. He later divorced her and remarried to Felicity Ann Crossland in 1983. Dahl’s first children’s book, The Gremlins (1943) was written for Walt Disney. The following years he wrote a collection of short stories. In 1954, the story, Someone Like You, was very successful worldwide. He wrote a sequel, KISS KISS in 1959. The two books were serialized for television in America. Some of the stories were seen in programs like Alfred Hitchcock Presents and in Tales of the Unexpected. Roald Dahl used to tell bedtime stories to his children and these became the books he is now famous for. In 1961, he published James and the Giant Peach.

Boadicea Essay -- essays research papers

Boadicea was she a powerful ruler, or a merciless general? Many questions arise when you begin to explore her accomplishments or many would even say failures. Most of the information on Boadicea has been derived from myths and most of what is written about her is from the words of her Roman enemies. During the creation and rule of the Roman Empire, Rome would constantly be aiming to take over the entire known world. Consequently Boadicea and her people of Britannia clashed. Julius Caesar was the first to take over Britain; he forced 6 powerful barbarian tribes to become a part of the Roman Empire. Iceni was amongst them, which happened to be the tribe of the famous Boadicea and her husband Prasutagus. However, Caesar and his army left that same year because they found the conditions too cold. Later in 43 AD Claudius Nero came into power. A man who was both cruel and pitiless, in his lifetime he managed to not only kill both his wives, his brother, and his mother but was known to go around the streets at night killing random men. Nero who wanted so badly to earn the respect of his Roman citizens decided to retake Britain. Boadicea was born into aristocracy in the year 30 AD she then married the ruler of the Iceni tribe. She had two daughters during their marriage. When the Roman army invaded her city her husband Prasutagus agreed to leave all his accumulated wealth to the Roman Emperor. Prasutagus did this in the hope that his country would be taken in piece but Nero did no...

Why I Want a Wife – Introduction

Why I Want a Wife – Introduction 2/This article was written in 1972. Does it still describe the role of most ‘wives' today? If so, why has nothing changed? If not, how have things changed? In 1972, it was believed that a ‘good’ wife was a married woman who completed and satisfied all needs involving her housework, children and most importantly, her husband. A good wife was normally a house wife.Now, fast forward to 2012 forty years to the present – the general customs and expectations still stand, but many wives nowadays have lives, essentially. Back in the 70’s, most married women were housewives. Many wives stayed home to care for their housework, children, and husband. Their duties revolved around those three ideas. But as time passed, traditions have changed. Most women have jobs and hardly considered housewives. Sure, they will tend to their kids and spouse but many of them now have lives.Instead of being of the housework being a priority, the real work replaces it. Another weighing factor would be women’s rights. Instead of the husband viewed as the main bread maker, some wives have stepped up to plate with a higher salary. Back then, the male worked and the wife stayed home, therefore the male would earn the income. The last contributing factor to the change in modern day wife roles is the later marriage. People are marrying later leading to having children at an older age.By this point, the females would have had time to peak at their jobs and remain a steady pace when the child is brought into the world. Not as many sacrifices has to be made for the child oppose to giving birth at a younger age. Even though the role of wives has come a long way since the early 70’s, the general outline still remains: care for the husband and kids and to maintain the house. And though many adjustments have been made the credentials in order to become a good wife is still near, impossible to reach. Related article: â€Å"My Ideal Wife†

Communication Barriers Essay

â€Å"So the whole war is because we can’t talk to each other,† Orson Scott Card. Ineffective communication is a major risk when working in health care. Both speaker and listener need to be in agreement about the message transmitted between each other. There are many factors that influence the way we communicate, and the intended message may not be understood. A person’s gender, sexual orientation, race and ethnicity, age, culture, language, economic status, stereotypes, regional differences and noise are several barriers to effective communication. For communication to be effective, everyone needs to be responsible for clear communication, endeavoring to send and receive clear messages with as little distortion as possible. What is communication? Communication is a process involving several steps, among two or more people, for the primary purpose of exchanging information. It takes place when people interact in both verbal and nonverbal conversations. To get the point across to a person that is going to be involved in the conversation the information must pass through various channels. There are different steps required to get any information across. The first step is to transmit your idea or message. This begins with the source or the originator of an idea. The source takes this idea and puts it into a code and then transmits this message through a channel. The channel is a means by which the message is expressed, and there is a variety of channels that can be used. Various channels include phone, face to face, text messages, emails, and even Twitter. Next the receiver takes the message and interprets the code, or decodes it. Once this is done the receiver responds or gives feedback. The message or code can be misinterpreted due to noise or barriers.  Communication barrier is what makes communication complex, difficult, and sometimes frustrating. Communication barriers can have a large impact on getting the message across. People tend to erect barriers hindering their ability to  communicate. Physical barriers are defined as the specific area of transmission of communication. There are various kinds of physical barriers like the presence of closed office doors, separator screens, specified cabins, cubes, workstations, sections for people of different status and task or anything that physically separates people from one another. In organizations, physical barriers can be effective in the overall spread of the message. With a variety of checks and a strong platform, they can avoid encroachment of strangers and create cohesive teams.  Emotional barriers are related to the emotions of both the source and receiver. A person’s emotions can have a great effect on their message. When various emotions are involved, the message could be no more than an emotional outburst. People will focus on these emotions rather than focus on the message. The challenge is to examine and evaluate emotional barriers in communication and focus on what the other person is saying. Cultural barriers are created when people of a different culture communicate. When they communicate there is a tendency to share less information than those of our cultural heritage. Translating messages into words and behaviors is based on a person’s cultural background and is not the same for each person. Culture is a combination of various formative influences placed on us as we grow up. The major factors in this development of culture are religion, caste, creed, nationality, social status, values, beliefs and many such elements. Cultural elements have their big role to play when a person participates in communication. When someone becomes a part of a group and become attached to it, sooner or later, they get adapted to that group in terms of the cultural code of the group. Intercultural communication occurs when people who have different cultural traditions start a conversation. In order for you to have an error-free communication, you need to study and understand the cu ltural differences of your receiver as well. Technological advancements have made the communication process far more speedy, accurate and smooth. The development of smart phones and computers has made communication more comfortably accessible. All business practitioners and modern managers understand the importance of multidimensional moving of communication at multi-location stations traveling through innumerous ways of channels and mediums. In the  circumstances, when the whole social-networking and business functioning depends on technological tools of communication, it becomes highly significant to operate these tools ensuring that they 14 The IUP Journal of Soft Skills, Vol. VI, No. 3, 2012 are error-free. On the contrary, devices are electronic systems and they keep facing errors now and then, causing unpredictable communication errors in terms of its delivery to the desired end. Sometimes even the accuracy of these gadgets is questioned. The more we depend on these technological tools, the higher the chances are of getting error harms involved in the process. Sometimes, poor signals or unreceivable frequency of the transmitted messages cause trouble in getting those downloaded or decoded, resulting and leading to the failure of accurate message delivery, and sometimes it becomes tougher to ensure even its partial delivery to anyhow run the activity. Devices like cell phones, Internet and various other technological applications keep facing such errors depriving us of comfortable transaction and transmission of messages. Such system failures and its non-competing performance as desired by the sender or receiver lead to technological noises. The world of language is full of variety and pleasing choices. In a country of various languages like India, language keeps slightly changing every fifty miles. In the southern part of India, organizations prefer the regional language of communication, while this practice is not found in the northern region of India. Language is a highly important tool to describe our opinion, likes and dislikeness, preferences, thoughts, and ideas while communicating. It is always important to ensure that the language of the sender and the receiver is the same for a successful transmission of communication, but most of the time, language proves to be a potential barrier in the course of communication. Gender Barriers Gender has its own specified impact on the pattern of communication. As has been observed by the researchers, a woman uses approximately 25,000 words a day while talking, whereas a man uses around 10,000 words. As per the various medical reports, the speech ability of girls begins far earlier than boys. There are certain things that the girls cannot express due to gender barrier what boys can do and vise versa. The physiognomy of the boy and girl is responsible for language ability differences. The reason for  this lies in the neuronal wiring of a man’s and woman’s brains. The communication model of man remains linear, logical and sectioned, while woman’s expression is a combination of logic and emotion. Normally, during an interaction, woman uses different types of words while explaining any incident, and man uses a different set of words while explaining and describing the same incident. This difference is majorly because of the gender barrier. Interpersonal Barriers Interpersonal barriers comprise differences between the source and the receiver. There may be multiple differences between the encoder and decoder which result either in failure or partial delivery of meaning or content. The success ratio of communication is far higher when the person who communicates and the person who receives it are Comprehensive Modeling of Communication Barriers: A Conceptual Framework 15 on similar wavelength in terms of language, understanding and both ensure alike interpretation of the message in question. The lesser the interpersonal gap, the stronger the chances of communication success. Noise Barrier Noise is an external factor which causes interruption in the flow of communication. There are various types of noises available in the environment blocking the communication flow fully or partially. The major types of noises are discussed in detail in Figure 3. Description of Components of the Model Communication Noise Communication is an intricate process which encompasses various ideal conditions for the message to pass through successfully from the sender to the receiver. The factor of noise is very important, as it has been given due representation in almost all the communication models propounded by various researchers. In communication models, noise interference occurs during the decoding process of messages transmitted over a channel by an encoder. There are many examples of noise, and some major noise problems have been discussed in the comprehensive model of noise barriers in Figure 3. Environmental Noise According to Adler (1991), since we are constantly bombarded with more stimuli than we can absorb and more perceptions than we can keep track of, we only perceive those images that may be meaningful. We group perceived images into familiar categories that help to simplify our environment, which become the basis for our interpretations and allow us to function in an otherwise overly complex world. Environmental noise majorly springs from physical disturbances causing disruptions and creating problems in the smooth flow of communication from one point to another. For example, it is highly difficult to listen or understand the message if the speaker transmits communication from a noisy place like near the loud speaker during party/celebration. Sometimes, it becomes very difficult to respond over the phone or to a person nearby communicating with you if you are at the railway platform or a bus stand as these places are known for high decibels. Physiological Noise Physiological reasons are also effective noise barriers in the communication process. In this category, biological reasons like physical maladies that prevent effective communication, such as actual deafness or blindness are also taken into account. Sometimes intricate problems in clear utterance also cause physiological barriers in the process of communication. In this category, all those physical deficiencies or impairment causing obstruction to clear and smooth flow of communication are taken into account. Psychological Noise The psychology of the source communicator and receiver has its inevitable influence on the process of communication. The final shape of a thought or opinion does undergo structural changes based on the psychology of the person who communicates. The psychology is such an important factor that it sometimes makes the opinion of one person appear differently to the others. Our psychology consists of perception, attitude, vision, experiences, feelings and emotions, including various experiential amalgamations collected from our childhood to adulthood. The psychological metamorphosis is an ongoing process. The communication pattern and the contextual value of it are very much demonstrations of one’s psychology. Similarity of a  psychological approach solves this noise barrier to some extent. Difference in psychology between the sender and receiver magnifies the complexity of psychological noise. Specific mental condition can influence communication. For example, the mood of communicator or receiver naturally influences psychological noise and sometimes severely hampers effective communication. Cultural Noise â€Å"As we are different from others in various areas so is our culture. While language and communication systems are part of the culture, and language has often been used as a proxy for culture, the overlap between language and culture is only partial. For example, Comprehensive Modeling of Communication Barriers: A Conceptual Framework 17 Spanish speakers come from a variety of countries with distinct cultures† (Del Pinal and Singer, 1997). Cultural differences cause cultural noises. Taken-for-granted assumptions most of the time cause misunderstanding. Stereotypical assumptions can be potential contributors of cultural noise. Diversity of culture and cultural background is the mother source of noises of this category. Organizational Noise The most significant activity of any organization is a constant flow of communication in multi-directed locations internally and externally. Communication is a constant happening in organizations in various structures, formats and modes channelized at various hierarchical levels. The possibility of lapses in communication always remains very high and needs to be given due care and attention through continuous monitoring. The most common directional flow of communication in the organization is upward and downward. But the horizontal flow is also the integral part of the process. In the cross-functional movement of communication, the poorly structured messages do create a lot of troubles. If a message is poorly crafted by the higher-ups, it might create confusion and improper decoding of the intended meaning. Such types of instances are considered as organizational noise. Syntactical Noise Grammar of any language is the base framework to provide a structure to our  thoughts and expressions. But converting thoughts at a fast pace and applying suitable grammatical structure to it and ensuring correctness while speedily interacting and exchanging sentences, whether verbal or written, may be difficult at times. Molding thoughts into sentences and at once following the appropriate grammatical pattern is a very intricate process, and sometimes the user of a language does not have the efficiency or dexterity required to do so effectively. For example, when any incident is described by a communicator, he might commit mistakes in altering tenses at a fast pace, which results in syntactical noise. Mistakes in grammar can disrupt communication, leading to syntactical noise. Semantic Noise Most of the times, words have more than one meaning. The context of the interaction also prefixes the preciseness of the meaning of a particular word. Each one of us, as a communicator, has got his own style of using different words in different contexts. Sometimes the meaning of a word is presumed but it is not the intended meaning. Adler (1991) commented that â€Å"misinterpretation can be caused by inaccurate perceptions of a person or situation that arise when what actually exists is not seen. It can be caused by an inaccurate interpretation of what is seen; that is, by using my meanings to make sense out of your reality†. Thus, the variety of interpretations causes semantic noise in the communication process. 18 The IUP Journal of Soft Skills, Vol. VI, No. 3, 2012 Conclusion Communication is an integral and underlying element in any relation, whether personal, social, professional, global or business. Communication is the key factor that helps any business to progress substantially. The advent of new technologies has ensured the availability of efficient tools of communication through which the percolation of message, sending and receiving, has become much faster. Even then, dependence on electronic gadgets begets new system errors, either haulting the communication process or transmitting it inaccurately or after much delay. There are innumerable factors which may disrupt the communication flow, and these disruptions are known as potential barriers or various types of noises causing unexpected interruptions. The models displayed in the paper are rich resources to  monitor the active zones where the barriers might occur and can cause difficulty in the delivery of the message intended. The proposed models describe the barriers in the overall communication process and the respective points at which the probabilities of such disruptions are higher. No doubt, the barriers create complexity, difficulty and interruptions in communication, but the suggested model will naturally help in understanding such undesired occurrences. The conceptual framework does provide an exhaustive understanding of such complex situations caused by barriers and noises and shows how to remove them from the path of communication flow to enjoy constant and accurate flow of communication from one to another or many. Hahn Gail (2007), The Communication Coach II, Coloring Outside the Lines. Palazzolo Sam (September 2008), â€Å"Influential Communication†, available at http:/ /findarticles.com/p/articles/mi_qa5286/is_20080901/ai_n28118653. Accessed on November 1, 2014 . Sanchez Nick (September 2008), â€Å"Communications Process†, available at http:// web.njit.edu/~lipuma/352comproc/comproc.htm. Accessed on November 2, 2014